Consulting for

Navigating the Challenges of Entrepreneurship

With our decades of experience, we help business owners avoid common pitfalls, see and embrace the bigger picture, and set them up for long-term success.

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Tagline/Infomercial

  • Refresh your elevator speech & tagline or create them if you don’t have them now.
  • Learn why these are two very important components to talking about yourself succinctly
  • Gain an understanding of how to continually change your ask and explain why to your audience

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Mission / UVP

  • Clearly establish your “why” and what your brand stands for
  • Focus on what differentiates you from others
  • Learn to bring all decisions back to your mission

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Branding

  • Be sure your messaging is consistent
  • Know that all platforms are speaking the same language
  • Don’t confuse or inconvenience your customer

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Networking

  • Find where to meet potential clients and power partners
  • Learn about investment and involvement opportunities
  • Find the best opportunities for your dollars and time

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Social Media / Website

  • Narrow down your target demographic
  • Learn how to engage fans
  • Get educated on how to do stronger posts and measure that progress

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Starting a Business

  • Go through the laundry list of questions and receive help
  • We offer a plethora of contacts for the many needs that arise
  • Receive assistance in setting up an opening budget & creating projections
  • Help in educating on unknown items if this is your first venture

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Greenlight Session

  • Whether this is Day One or Day 10,000, have an idea session to spur new ideas
  • Utilize those that have been there before & seen many industries
  • If you create a single new idea after each session, then this is totally worthwhile

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CRM

  • Have you been living off of spreadsheets, but wish it were easier?  Let us do the work
  • Learn to manage your funnel and create e-mail blasts
  • Create a system that you can control & learn to use

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Secret Shopper

  • Shop your office or staff in person, virtually or via phone
  • The first impression can never be made again
  • You can’t get better without honest, unbiased feedback

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Relationships & Business

  • Learn how to separate work and home (best possible ways)
  • Each partner is a partner in the business. Whether or not they are IN the business, you’re ALL in the business
  • Family first?  Or is it Business first? What about the kids?  Let’s talk about it

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Get Out & Stay Out

  • Give your business love by spending time away from it and meet other people
  • Learn why this is the most missed piece by small business owners
  • Learn the principles so you can start small & not overwhelm yourself or your calendar

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Buying & Selling A Business

  • Gain a better understanding of the FDD (if this is a franchise)
  • Gain assistance in good due diligence questions to ask the franchisor, current owner, former franchisees
  • If buying an existing business, learn about the common pitfalls that affect many business owners in the beginning stages

Our goal is to build relationships with our clients.

Our clients choose us because we’ve “been there, done that.”

From selecting the ‘right’ business concept to hiring (and firing) staff to taking a gamble on expensive marketing strategies to knowing when to put your foot on the gas or when to take things slowly – we’ve faced and conquered these business challenges (and so many more) again and again.

Our clients benefit from our years of experience, our having already walked the same paths they’re currently on, and the insight from our successes and mistakes. We can help entrepreneurs see the bigger picture that someone who’s inside the business might not always see. Our clients have the ability to tap into our knowledge and resources to help propel their businesses forward.

We are not salespeople; we are the owners and operators. We are intimately aware of the juggling act that entrepreneurs go through on a daily basis in order to keep all the balls in the air both in the business and at home. We’d love to save you the time, trouble, and headaches we’ve been through and put our years of experience to use for you.

– Tom & Angela Balsamo

Tom & Angela Balsamo
J.W.

Consummate Professionals

I've worked with Tom and Angela for years and they are the purest definition of entrepreneurs that I've ever met. They are constant champions of small business & community. The two of them share a passion for educating & helping others.

How Can We
  • Advise
  • Inspire
  • Guide
  • Help
You?

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